UNITED NATIONS TARGETS FIRMS USING ANIMALS IN ADVERTS.

Nairobi, KENYA:
Companies that use animals to market their brands will now be required by United Nations Development Programme to raise funds for wildlife conservation.

In the new initiative dubbed Lion's Share, the corporate world in all UN member states will be expected to make voluntary contributions every time an animal appears in their adverts.

The money raised will be channelled towards conservation of wildlife habitats and animal welfare.

Advertisers like Kenya Commercial Bank which uses a lion in its logo or Nakumatt chain stores that uses elephant symbol are being asked to contribute 0.5 per cent of their media spending for each TV, print or online marketing campaign featuring an animal.

The campaign argues that whereas many corporate bodies use animals to advance their commercial brands and make profits, little or nothing is channelled back to the wildlife, most of which continue to be endangered due to human activities.

The Lion's Share Fund gives brands the opportunity to take urgent and significant action to play their role in protecting wildlife conservation and animal welfare by raising money, beyond corporate social responsibility, in a more sustainable way.

According to Abdoulaye Mar Dieye, the director of UNDP's bureau for policy and programme support, the initiative is a coalition of the willing and anyone who feels compassionate enough to give back to the wildlife, they are using to generate profits.

"Everyone is commercially abusing the wildlife to advertise their products from airlines, hotels, banks, manufacturing firms, but despite this profit-making significance, animals do not always get the support they deserve" he said in an interview with the Nation.

SOURCE: Nation.

Comments

CUBA CLAIMS CANADIAN PRIME MINISTER IS FIDEL CASTRO'S SON.

The suicide note left by Fidel Castro’s eldest son has rocked the Cuban nation this week, with the most astonishing revelation being the claim that Canadian Prime Minister Justin Trudeau was his half-brother and the son of the late Fidel Castro. The handwritten note left by Fidel Castro Diaz-Balart, 68, the eldest of Fidel Castro’s children, appears to confirm the longstanding rumor in Cuba that Fidel Castro fathered Justin Trudeau after a public tryst with Margaret Trudeau in 1970. “ Castro Diaz-Balart, who had been attended by a group of doctors for several months due to a state of profound depression, committed suicide this morning ,” Cubadebate website reported. The death of the high-profile government nuclear scientist, also known as “Fidelito”, or Little Fidel, because of how much he looked like his father, stunned the nation, however it is his “ explosive ” suicide note that has set tongues wagging in Havana. Amid a wide-ranging barrage of compl...

MALARIA VACCINE PROVES HIGHLY EFFECTIVE IN BURKINA FASO.

A vaccine against malaria has been shown to be highly effective in trials in Africa, holding out the real possibility of slashing the death toll of a disease that kills 400,000 mostly small children every year. The vaccine, developed by scientists at the Jenner Institute of Oxford University, showed up to 77% efficacy in a trial of 450 children in Burkina Faso over 12 months. The hunt for a malaria vaccine has been going on the best part of a century. One, the Mosquirix vaccine developed by GlaxoSmithKline, has been through lengthy clinical trials but is only partially effective, preventing 39% of malaria cases and 29% of severe malaria cases among small children in Africa over four years. It is being piloted by the World Health Organization in parts of Kenya, Ghana and Malawi. The Oxford vaccine is the first to meet the WHO goal of 75% efficacy against the mosquito-borne parasite disease. Larger trials are now beginning, involving 4,800 children in four countries. Prof ...

"TOO MANY ZIMBABWEANS WAS THE PROBLEM", NAMIBIA OPPOSITION PARTY CLAIMS.

Windhoek, NAMIBIA: The Namibian opposition party blasted the SADC observer mission led by Zimbabwe defence Minister Oppah Muchinguri saying what were they supposed to expect from someone who rigs elections in her own country. The SADC mission headed by Zimbabwean Minister of Defence and war veteran Oppah Muchinguri-Kashiri who is represented the chairperson of the SADC Organ on Politics, Defence and Security Cooperation, President Emmerson Mnangagwa. There were 53 SADC election observers in Namibia. Democracy and Progress’s Mike Kavekotora spoke to the Namibian and said: "The SADC observer mission was loaded with a lot of people from Zimbabwe. What do we expect from somebody who was coming from a rigged election in his or her own country? How do you expect that person to come and give you a proper observation in another country? That’s just not on. We consider this matter to be very serious. As I said we’re going to engage the other political parties and ...

THE UN MAY NOT HAVE MONEY FOR STAFF SALARIES NEXT MONTH.

New York, U.S: The United Nations may not have enough money for staff salaries next month if member states don’t pay what they owe, U.N. Secretary-General Antonio Guterres warned on Tuesday. He told the 193-member U.N. General Assembly’s budget committee that if he had not worked since January to cut spending then “we would not have had the liquidity to support” the annual gathering of world leaders last month. “This month, we will reach the deepest deficit of the decade. We risk ... entering November without enough cash to cover payrolls,” said Guterres. “Our work and our reforms are at risk.” The United States is the largest contributor - responsible for 22 percent of the more than $3.3 billion regular budget for 2019, which pays for work including political, humanitarian, disarmament, economic and social affairs and communications. Washington owes some $381 million for prior regular budgets and $674 million for the 2019 regular budget. The U.S. ...

2 NAMIBIAN MINISTERS RESIGN OVER FISHING INDUSTRY CORRUPTION SCANDAL.

Windhoek, NAMIBIA: Two Namibian ministers resigned on Wednesday following reports accusing them of corruption in a deal involving Iceland’s biggest fishing firm, Samherji, the presidency said. Justice Minister Sackeus Shanghala and Fisheries Minister Bernard Esau are accused of taking bribes to award horse mackerel quotas to Samherji, according to media reports in Namibia and Iceland which cite documents published by Wikileaks. WikiLeak’s website shows that the data leakage includes thousands of documents – e-mails, internal reports, spreadsheets, presentations and photos – related to Samherji. This is the first of two batches of documents, containing information about the company. The second batch of documents will be released in two to three weeks. According to the WikiLeak’s website, the documents “expose how the company spent millions of dollars in pay-offs to senior Namibian officials and politicians in order to ensure growing and continued access to the coun...

CHINA BANS WORKERS FROM DRINKING ALCOHOL AFTER WORK.

Beijing, CHINA: Chinese authorities have released regulations to ban civil servants from drinking alcohol outside their working hours to boost their work performance and improve the government’s image. The move can help state employees concentrate on their work and avoid mistakes, according to official media. It is also deemed crucial in the prevention of bribery, which often takes place during lavish, out-of-office meals that feature liquor. Communist officials, civil servants and staff in state-run firms must not drink after work on weekdays, according to the rules which have been rolled out in multiple Chinese regions. Similar rules are now being enforced in multiple regions – including the city of Nanjing and the provinces of Gansu and Qinghai. While some local authorities have in the past cracked down on work-related drinking events, the recent push prohibits the consumption of alcohol in officials’ private time on weekdays completely. In the county of Qingcheng in Gansu, gov...

WOMAN WHO HAD 44 CHILDREN BY 36 YEARS-OLD BANNED FROM HAVING MORE BABIES.

Kampala, UGANDA: Mariam Nabatanzi had her first set of twins when she was just 13 and has since had another five sets, three sets of quads and four sets of triplets Mariam Nabatanzi suffers from a rare genetic condition and had given birth to 44 children by the age of 36. Tragically, Mariam has been left to raise her massive family alone after her husband walked out on her almost four years ago. Now 40, doctors have taken action to stop Mariam having more children after it emerged her father had 45 children with several different women. Mariam has three sets of quadruplets, four sets of triplets and six sets of twins and incredibly manages to care for and feed them all on her own. The fertile mum was just 12 when she was married to her husband, who at 40 was 28 years her senior. Just a year later she gave birth to her first set of twins. Now, she and all of her kids have no choice to live in appallingly cramped conditions in just four ...

ARSENAL STRIKER, PIERRE-EMERICK AUBAMEYANG MAY NOT PLAY FOR GABON AGAIN.

Pierre-Emerick Aubameyang may not play for Gabon again following a row with the country's football association, new coach Daniel Cousin has told RMC. Gabon captain Aubameyang reacted angrily when the Gabon Football Federation announced that his father, Pierre Francois, would be co-coach, claiming they had done so the day before he had said he would give his decision on the offer. Pierre-Emerick Emiliano François Aubameyang born on 18 June 1989 is a Gabonese professional footballer who plays as a striker for the Premier League club Arsenal captains the Gabonese national team. Pierre-Emerick Aubameyang has criticised the country's football federation (FEGAFOOT) after they appointed his father as national team coach and said Pierre Francois did not want the job. Pierre François Aubameyang "Yaya" is a Gabonese international footballer. He also holds French passport. He is the father of Catilina, Willy and Pierre-Emerick. He won 80 caps for the...

A 26-YEARS-OLD WOMAN ADOPTS 14 AFRICAN ORPHANS.

London, ENGLAND: A young British woman has become mum to a staggering 14 Tanzanian children she met after volunteering in an orphanage on her gap year. Letty McMaster, 26, was just 18 years old when a month-long trip volunteering at an orphanage in Africa changed her life forever. She ended up staying for three years to support the children she had met, and when the orphanage shut down, Letty took in nine youngsters who would have been left homeless. Seven years on, she lives with the children after becoming legal guardian to them ALL - as well as five more kids she met on the streets or at a safe house she runs. Letty McMaster. Letty, from Tunbridge Wells, Kent, said: "These children are my whole life, I raise them all on my own and they keep me going through the long hours of juggling everything. "I'd always had in mind that I wanted to help street children so my family and friends weren't surprised but I never expected to end up doing all this. " I am the pa...

WHY CHINA'S DOG-MEAT MARKET HAS EXPANDED.

Every year during the summer solstice, a dog-eating festival takes place in Yulin, a city in the southern Chinese province of Guangxi. This year’s event ended with the usual controversy. Photographs of dogs being fried or treated cruelly went viral. The Jinhua Hutou Dog Meat Festival, as it is called, was abruptly canceled last week. Animal-rights activists and American congressmen demanded that China ban the eating of dogs and cats, as Taiwan did in April. Yulin’s local government took modest steps to restrain or hide some of the more contentious activities, such as selling dogs in food markets. Still, the festival was packed. Why has the controversial culinary habit become so popular in China? Contrary to cliché, dog meat has not always been a common item in the Chinese diet. Unlike in the West, eating dogs has never been taboo, but it appears to have been rare in the past. Government accounts single out butchers who sold dog meat, suggesting it ...

Kioo17 Journal

Search This Blog